strategy. SYSTEMS. INTELLIGENCE.

cLARITY FOR BRANDS, CAREERS & NEXT CHAPTERS

Strategy for what you're building.
A sharper eye if you're in travel.
Clarity for the decisions only you can make.

get on the grid

14 YEARS IN MARKETING

•

ANVIL AWARD RECIPIENT

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MARKETING TECHNOLOGY AWARD WINNER

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TRAVEL & HOSPITALITY

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MARKETING EXCELLENCE AWARD WINNER

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14 YEARS IN MARKETING • ANVIL AWARD RECIPIENT • MARKETING TECHNOLOGY AWARD WINNER • TRAVEL & HOSPITALITY • MARKETING EXCELLENCE AWARD WINNER • 

The quiet work behind
 visible results.

Most growth isn't loud. It's built in parts THAT ARE DONE behind the scenes.

The brands that endure aren't the ones chasing every campaign. They're built on clear positioning and thoughtful systems that create the clarity and confidence to scale.

The same is true for careers. The right opportunity rarely announces itself. It reveals itself as a pattern—when you know who you are, what you're building, and where to look.

HOLA, I'M INGRID

MEET YOUR STRATEGIST

Growth looks different from the inside than it does from the outside. I know because I've spent more than fourteen years building brands from within—helping organizations navigate growth, transformation, and change from the inside out.

Today, I work as a fractional strategic partner, alongside your team—not instead of it—bringing the perspective, structure, and direction that helps good teams move faster and make better decisions.

I've found that the best decisions rarely come from a single framework. They emerge when strategy, timing, and pattern recognition are considered together. That's the perspective I bring to every engagement.

My in-house brand work has been recognized with an Anvil Award, a Marketing Technology Award, and a Marketing Excellence Award. If you're looking for someone who speaks both marketing and business—and has sat on your side of the table—let's talk.

let's connect

WORK WITH ME

  • The Grid Method™

    Your marketing operating system.

    A four-module framework designed for travel and hospitality brands that want marketing to become a long-term commercial asset. Built through ongoing research, client work, and real-world application.

    ✓ Marketing infrastructure audit

    ✓ Content & messaging architecture

    ✓ Evergreen authority & search visibility

    ✓ People layer — EGC & UCG program

    ✓ 90-day implementation roadmap

    *Be the first to receive frameworks, behind-the-scenes insights, and early access as The Grid Method™ continues to evolve.

    get insider access

  • STRATEGY EDIT™

    Your personal operating system.

    A private, intensive session for brand leaders and founders ready to plot their next move with intention. We work through positioning, operations and brand narrative — you leave with a plan your team can execute tomorrow.

    ✓ Personal brand positioning review

    ✓ Content & messaging architecture

    ✓ Website & channel audit

    ✓ 90-day priority roadmap

    ✓ Business astrology for timing & branding

    LEARN MORE

  • BRAND PARTNERSHIPS

    Behind the brief. Now behind the work.

    For travel and hospitality brands who want content that earns trust, not just attention. I create destination features, campaign content, and brand partnerships — built on 14 years of understanding what converts a traveler.

    ✓ Hotel & property storytelling

    ✓ Product & service features

    ✓ Newsletter campaigns

    ✓ Speaking engagements

    ✓ Brand events

    LET'S COLLABORATE 
HOW TO GET STARTED
01

BROWSE OFFERINGS

Browse my offerings and decide which service works best for you at this moment.

02

BOOK A CALL

Not sure where to start?
Let’s chat — come with what your’re hoping to find and execute.

03

LET’S GET STARTED

Every project starts with the onboarding, ensuring everyone is on the same page for our next move.

FREE RESOURCES

Download My Free
7-DAY BLUEPRINT

If you’ve wanted to reset your weekly routine that doesn’t revolve around other people’s to-do list, lets you be productive without the burnout, then give this one a try. The 7-day blueprint can help you figure out how you’re going to fit everything you want to do in a week. (hint: you can’t but you can prioritize)

LET'S CHAT

NOT SURE WHERE
TO START?

Not every challenge requires a three-month engagement. Sometimes one conversation is enough to unlock your next move with confidence.

If we discover your situation would benefit from deeper planning, we'll discuss The Grid Method™, Strategy Edit™ or Strategic Partnership together.

Book a STRATEGY SESSION